Google-owned video uploading and distributing site YouTube will begin to stream full length television episodes in a change of strategy.
Google-owned video uploading and distributing site YouTube will begin to stream full length television episodes in a change of strategy.
In a deal with CBS, the site will show full length episodes complete with pre, mid and post-roll advertisements. The move comes after YouTube has extended its video uploading limits, which previously have been capped at 10 minutes.
“This is about giving the community what they want,” YouTube’s director of content partnerships, Jordan Hoffner told Adweek. “Plus, we’re not blind to the growth of long form on other sites.”
The episodes will appear in both long-form and wide-screen formats.
See also today’s Webmaster blog.
Read more about video on the web
ABOUT THE AUTHOR
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.