Hero Packaging founder Anaita Sarkar. Source: supplied.
The e-commerce space is becoming more and more crowded, and since the pandemic moved consumers to be heavily based online rather than in brick-and-mortar stores, it’s important to know how to sell your products and services online.
One woman who figured out the perfect formula is Anaita Sarkar, who started and grew a business from her loungeroom into a 100-orders-a-day company. She then launched a second e-commerce business, Hero Packaging, which is turning over $3 million in revenue just two years later.
In this extract from Sarkar’s book Sell Anything Online, business owners can learn how to make sure their customers go the whole mile to the “buy now” button.
Avoid cart abandonment
Shopping cart abandonment is when your customers add items to their online shopping cart but leave your website before making the purchase.
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