Social photography service Instagram has managed to lose half of its daily users in just one month.
According to data from AppStats, republished by the International Business Times, the Facebook-owned social photography service boasted about 16.3 million daily active users as of mid-December.
Facebook purchased the company for $US1 billion in April last year.
However, as of January 14, that number had dropped to just 7.6 million daily users.
The large drop in user base came after a decision to update the service’s terms of service, with the company forced to clarify that it was not claiming ownership of its users’ photography.
This article was first published on SmartCompany.
ABOUT THE AUTHOR
Myriam Robin is a reporter for SmartCompany and its sister site LeadingCompany. She has degrees in economics, international studies and journalism. She likes writing about businesses taking risks and doing new things.
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