Dana White is president of Ultimate Fighting Championship (UFC). The mixed martial arts phenomenon is now firmly positioned as one of the wo…
Trevor Young is a communications strategist and adviser specialising in ‘content-driven social PR’.
Dana White is president of Ultimate Fighting Championship (UFC). The mixed martial arts phenomenon is now firmly positioned as one of the wo…
Too often I hear from brands (large and small, but quizzically, it generally comes from larger organisations) that they haven’t got much to …
I woke up this morning and after a coffee, switched on my computer to check what was happening in the Twitterverse. What I was greeted with …
Marketing in 2013 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develo…
Is your company interesting? No, seriously. Can you say, hand-on-heart, that people are genuinely attracted to your organisation becaus…
As of next month I will have been on Twitter for five years. In social media terms, that’s an eternity. Of all the social web technologie…
“Today I have a FreshBooks announcement to share with you. But first, a story almost 10 years in the making…” And so starts an open le…
The emergence of the social web and the increasing popularity of real-time platforms such as Facebook and Twitter have led to companies crea…
What has your company done differently as a result of the growing public adoption of social media technologies? Opened up a Twitter account?…
As the content marketing revolution continues to gather steam both here and overseas, the inevitable question companies are asking is: “Wh…
“I’m all for collaborations, whether it be with business or art… it can’t be about money… there has to be something in there that’s true…
As the content marketing wave starts washing over corporate America (and laps at the edges of business in Australia), it’s a good idea to …
