One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app.
Live-streami…
Trevor Young is a communications strategist and adviser specialising in ‘content-driven social PR’.
One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app.
Live-streami…
Today’s marketplace is crowded, noisy, interactive and multi-channel; to stand out, you need to be consistent in your approach but more th…
The content marketing tsunami will hit Australia in a big way in 2014, creating a knock-on effect that’s likely to impact not just the adv…
The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses,…
Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create rel…
It’s been called the ‘quiet giant’ of the social web and it continues to power along despite very little media attention compared to s…
There will come a time when, if people Google your name and you don’t readily appear within a couple of pages of search results, then you …
New research shows large companies in Australia are now well and truly ensconced on the social media landscape, but the question remains: Ar…
Every day it seems I’m interacting with senior business and communications executives who have embraced the myriad opportunities flowing f…
The world is moving so quickly in terms of the public’s dizzying uptake of social networking and new media technologies that many company …
A few things have occurred in recent weeks that are clear and tangible indicators the concept of content marketing is well and truly alive i…
Members of a company’s leadership team, including the CEO, need to take a more hands-on role in their brand’s marketing and PR efforts i…
