SmartCompany

Search engine marketing is a hot area for hot innovators, and with the big retail names yet to realise its potential, it is one market that …

I know that consumers talk to each other, so making a promise and not delivering will be your marketing suicide. Broken promisesWhen Amanda…

Difficult people are everywhere – and although I haven’t met every one of them, there are some practical steps you can take to handle most…

Can I blame the media? Why not! They still don’t seem to get the virtual world. Believing what you read I was scouring my Google news aler…

IR brings left and right into centreThe surprise Coalition changes to WorkChoices announced Friday and which came into effect yesterday mean…

Focus on sales may leave companies ripe for takeoverBuoyant market conditions and the pressure to focus on revenue growth has left many comp…

After I realised that ‘content’ was all search engines were interested in, the next step seemed a lot easier. How to win the search engin…

I have often wondered what exactly is the magic quality that makes great sales people. Here’s seven emerging sales competencies. Like man…

Many businesses are predicted to change hands in the next five years. What business owners don’t know is that they will be settling for a …

Howard softens WorkChoices and creates new AWA red tapeThe Howard Government’s plan to introduce a new fairness test for AWAs represents a…

Don’t buy, hire onlineHere’s a cheap way to promote your goods for hire. New Zealand-based Hire Things is like an eBay for renting goods…

I’ve also been guilty of only measuring growth by hard KPIs, but there is more to it than that, and more at stake.   There is that old …