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Fashionista social networkIs luxury inflation-proof?Linux pre-installedAds online to overtake print Social networking for fashionistasMasha…

Why are people hostile to home businesses? What is it exactly that they don’t get? Home truthsWhen I began my research into the emerging…

Dear Aunty B,

One of my best hires has just asked to work from home one day a week (he lives on the other side of town).

I think it is…

Business owners who operate self-managed super funds should watch out – 10,000 will be audited this financial year. By TERRY HAYES of Thom…

After a long struggle, I now have real ‘cut-through’ in my sales and marketing processes. I’ll tell you the secret… When I have had a l…

  WorkChoice issues resurface We’re all news tarts Fairfax drops the ball – again We neglect offshore investment No national OH&…

My Coffee Shop entrepreneur Carmelina Pascoe tells AMANDA GOME how a strategic change of thinking saved her enterprise. Some readers also as…

Retailers spend more on onlineKidpreneurs hobnob onlineThe pastor takes plasticAttack of the spam botnets Retailers spend more on onlineClo…

The days of one-way consumer marketing are over. From now on, it’s a two-way proposition. Paying attentionA few months ago, I wrote about t…

With Web 2.0, feedback and advocacy comes faster than ever before, speeding up the evolution (or extinction) of brands. User-generated co…

It’s important to control your brand, sure. But don’t turn brand into bland! Marketing by the bookAn old client of mine was totally committ…

Aunty,

I am attempting to write a presentation on branding and marketing and am struggling to nail why my audience would buy th…