Simon Slade, Author at SmartCompany

e-commerce pay it later accc online retailers

Social isolation provides an opportunity for e-commerce retailers that update their marketing approach

The isolation resulting from COVID-19 provides a unique opportunity for e-commerce retailers if they can quickly update their marketing approach.

data

If you’ve never experienced failure, you’re not taking enough risks

If you've never experienced failure, you're not taking enough risks. Risk-taking is essential to discovering your industry's next big innovation.

Generation Z

Your future customers: How to crack the gen Z code

As digital natives, generation Z will require a different marketing strategy than your current millennial and boomer consumer base.

data

Why gathering and applying data is fundamental to successful entrepreneurship

One of the most important entrepreneurial lessons one can ever learn is this: it's never too early to start gathering data.

Dropbox meeting

Four leadership skills every fast-growing entrepreneur needs

Communication, networking and creativity will get you by, but there is more to successfully running a business than just these basic skills.

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