Naked Rivals’ 18-month journey from kitchen brainwave to 1,500 Woolies and Coles stores
From an idea to a national presence in Australia’s biggest retailers within 18 months. It’s quite the trajectory. How did Naked Rivals do it?
Simon Crerar is editor-in-chief of SmartCo Media. Previously, he was the founding editor and then GM of BuzzFeed Australia. He began his career on Fleet Street as a tech reporter for The Times, and has also worked for the Sydney Morning Herald and News Corp Australia. He is co-founder of *PS Media, a collaborative local news startup, lives on LinkedIn @simoncrerar, and very occasionally tweets/Xs at @simoncrerar.
