Five localisation strategy tips to help your business succeed overseas
Successful localisation of a product or service requires a strategy that is built well in advance. Here's how to build one.
Roman Kotzsch is the founder and CEO of Milengo — a global localization and translation company that helps more than 440 clients adapt into foreign markets by combining innovative machine translation solutions with human expertise. With over 30 years' experience in the language industry, Roman is a big advocate of cross-cultural awareness in international business.