Remi Audette

Ultra Violette and Naked Sundays both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms. But when it comes to the next generation of sunscreen, who’s investing wisely in SEO?

You’ve probably been relying on SEO as a performance marketing tool when, in fact, it’s anything but.

Is ChatGPT a marketer's friend or foe? Here’s what a marketing professional thinks.

At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.