Phoebe Netto

The Voice referendum is a topic of monumental importance, demanding a level of readiness beyond casual contemplation.

The announcement of the investigation into Gladys Berejiklian was released at the perfect time to create a significant and prolonged amount of media attention.

A new report shows Woolworths and Coles are Australia's most trusted brands. So what can SMEs do to emulate the supermarkets' success within their own businesses?

By thoughtlessly using overused phrases and pandemic buzzwords at any opportunity, businesses run the risk of becoming a mere echo.

Should you write a press release for your business? It’s a question that plagues many a small business owner, especially those just starting out.

Social distancing has made ‘professional distancing’ a reality, and business communication needs to adapt accordingly.

Businesses are re-opening, but that doesn't mean you're free to act as if the coronavirus no longer exists. Here's how to avoid making headlines for all the wrong reasons.

Here are some of the most common mistakes businesses make when pitching to media outlets, and how you can stop tripping up. 

Don’t be afraid to tell the world about your success. Once you start to see the positive responses rolling in, you’ll wonder why you didn’t do it sooner.

You’ve scored the perfect piece of media coverage, celebrated and sent a tweet. But there's more you can do to extend your fame past the alloted 15 minutes.

Here are 10 common mistakes to actively avoid when seeking media coverage, to ensure you stay in the good books with journalists.