Nic Hayes

The promise of the West Australian borders opening on February 5, now taken away with no indication of a new opening date, is devastating news for business and families in WA.

With business slowly but surely returning to normal, it’s time to drop some of the bad business habits that were developed during the pandemic. 

Last year, we adapted to the times, and while some of these changes will be fruitful, it pays to review our new communication methods.

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Right now, when the most eyeballs and ears are trained on traditional and trusted media, brands need to invest in advertising.

What’s with all the rules, the LinkedIn pods, the fake events and seminars? What’s with those who are pretending not to be selling but really are?

‘Mumpreneur’, ‘Amazon best-seller’ and ‘life coach’ are just some of the cliche titles that populate thousands of professional Linkedin profiles.