Mrinaal Datt, Author at SmartCompany

gender pay gap cupcakes

Viral video shows media diversity startup delivering IWD cupcakes with a gender pay gap twist

Media diversity startup Missing Perspectives' video went viral on social media as it delivered cupcakes on International Women's Day to companies with glaring gender pay gaps.

run clubs

Are run clubs the newest food influencers on the block?

A growing number of run clubs are popping up across the country, with runners meeting up at one spot and finishing together at a designated spot – a local cafe generally, providing local businesses a boost.

entrepreneurship

Bilateral partnership to inspire entrepreneurship among Indigenous youth in Australia and India

The program developed through the partnership will address the challenges faced by First Nations youth including a lack of access to local role models, resources and culturally nuanced learning.

price gouging

Could Australia adopt India’s strategy to stop supermarket price gouging?

Will setting a maximum retail price for products help avoid supermarket price gouging in Australia? A look at India seems to suggest so.

viral brands

The seven most viral marketing moments of 2023

A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.

punar

SmartCompany Holiday Gift Guide 2023: Mrinaal Datt recommends Punar

Founded by Priya Ravindra in 2022, Punar aims to divert used fabric from ending up in landfills by giving them a second life.

visible founders

Not a unicorn, but a zebra: Visible Founders celebrates entrepreneurial journeys of migrants

Visible Founders, a four-part docu-series, highlights the journey of four immigrant entrepreneurs and their three businesses.

taylor swift vault

Taylor Swift cracked open the marketing vault with her 1989 Google puzzle campaign

Ahead of the release of her 1989 (Taylor's Version) album, Taylor Swift has sent her fans into a frenzy by making them solve puzzles on Google to unlock the vault.

matildas

How the Matildas won the hearts of Aussie supporters – and the internet

World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.

South Asian Australian founders startups

“Diverse founders outperform the market”: New list celebrates 101 South Asian Australian founders

Of the 101 founders on the South Asian Australian Founders list, 78% have raised funding since 2013, totalling more than $1.12 billion in investment funding.

outhorse your email horse

Let an Icelandic horse write your next out-of-office email

Can't resist replying to emails on holiday? Let a horse do it for you with Visit Iceland's 'OutHorse Your Email' service.

booktopia

How Booktopia is making the most of the Covid book boom and marketing to “eclectic audience tastes”

Adam Freedman, head of brand at Booktopia, shares his insights on this change, #BookTok, and his tips for creating a seamless customer experience.

Page 1 of 2