There are times when we all need a little (or a lot) of help – who is the one person you can call?
I have been incredibly lucky over th…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
There are times when we all need a little (or a lot) of help – who is the one person you can call?
I have been incredibly lucky over th…
Your product is not your company (at least it shouldn’t be). Don’t confuse them.
I was at an event this past week and as we were talk…
It’s pretty easy these days to be cynical about what motivates company actions, but once in a while you hear a story that restores your fa…
