There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of con…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of con…
In the ongoing stoush about consumers buying “home brand” or “private label” products an article this week caught my eye – well, mostly, t…
In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboa…
We seem to spend an inordinate amount of time trying to put ourselves in buckets and boxes. “X” seems to have become a required answer f…
I’m going to share something with you that can help transform how you think about aligning your actions and decisions as an organisation. An…
There’s a change in the wind. Several articles in the past couple of weeks have called outright that there needs to be a brand rethink. I co…
It’s hard to get someone to care about what you are doing, understand what you are doing or even know what promises you are making when you …
I love organisations. I think the vast majority of them have good intent. They don’t set out at the beginning of the day thinking, “How can …
I was speaking at an event a few years ago and one of the other speakers talking about “brand” mentioned how they start with what the market…
A new bank advertising campaign is manna from heaven for bloggers. I tried to resist joining the fray, but then a friend asked me last week …
I’m starting to feel like a broken record. But I spend a lot of time talking to people about promises and their role in building organisatio…
