Something strange happened last year. Metro Trains, who are not especially known for effective communications, decided (were convinced) to m…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Something strange happened last year. Metro Trains, who are not especially known for effective communications, decided (were convinced) to m…
It’s coming up to the big daddy Hallmark holiday of the year, Valentine’s Day, so it seemed appropriate to share some love. Last week I …
Last year I did a feature on SME brands that I like and got such great feedback I decided to make it a monthly thing. It’s easy to look …
In the 2012 Interbrand survey of world’s most valuable brands three of the top 10 have been around for more than 100 years each; three for m…
Subway is famous for their “foot-long sub”. It is one of the promises the brand stands on. They have talked about their “foot-long subs” for…
It probably seemed like a good idea at the time. A clever hashtag. A tweet. And then faster than you can say RT it all comes unstuck. I a…
Welcome to 2013. Playing a bit of email catch-up over the past few days I came across an article from Inc. magazine. While not directly rel…
Welcome to the sixth annual roundup of brand good, brand ugly (and brand that should really know better). So without any preamble, the cl…
I was talking at a Churchill Club event this past week around brand and one of the key messages I had for the audience was that while brand …
Too many organisations have become stuck in the “delight” fly trap. It bears repeating – customer satisfaction and loyalty are a fu…
Last week at the QR National annual meeting, shareholders voted to support the change of the corporation’s name to … wait for it.
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An associate sent me an article from Fast Company the other week called “Why it’s important to integrate honesty into your brand”.
It…
