Michel Hogan

A couple of weeks ago when writing about loyalty starting on the inside of an organisation, I noted that a key element in building loyalty w…

It’s easy to miss, up a small flight of stairs out the front of the City Library in Flinders Lane. A subtle name on the window is all that…

The holy grail for organisations is customer loyalty. Less talked about but more important to building a brand is employee loyalty. Simply p…

I was talking to a reporter about the so-called Coca-Cola “weight washing” announcements last week and it got me thinking about a broader is…

In October 2010 I featured a story about TOMS Shoes – a social business that promises to give a pair of shoes to a child in need for every…

Apart from touchy feely TV ads with cute puppies, there’s really not much about toilet paper to get excited about. Or so I thought. But that…

I’ve been asked by a number of people what my “brand” take on the Labor Party shenanigans is. I’ll start by saying I’m an interested obse…

What’s our vision? What’s our mission? Where do we want to be in three years, five years, 10 years? So much of what we think about, talk abo…

Volkswagen has been in the news for all the wrong reasons lately. And the company response, or lack of it, carry some good lessons for SMEs …

I often talk about brand as being evolution not revolution. And reading a book over the weekend about the impact of denial by leaders on eve…

The brand that I like for June is Feit; with thanks to merchant extraordinaire and former Haul ringleader Scott Kilmartin for the introducti…

I was up in Karratha, Western Australia last week at the kind invitation of the local business network and chamber of commerce. It was gr…