Attaching words and ideas around brand to everything that moves is somewhat old hat. But just when you didn’t think it could get any more …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Attaching words and ideas around brand to everything that moves is somewhat old hat. But just when you didn’t think it could get any more …
My friend and long-time collaborator @getnance (aka Nancy Hellmrich) sent me an article from The New York Times last week. It explored the t…
Values. Google calls them the “ten things we know to be true”. Atlassian says they “guide our business, our product development, and o…
News last week that Billabong has been bought by US hedge funds Oaktree Capital and Centerbridge Partners was painted as a win for the futur…
You may recognise the following exchange when discussing positioning or messaging for your organisation. “How about we say we help our cus…
As noted last week, this year I’m going to take a swing at some questions that swirl around the brand landscape. Today’s question is the…
Welcome to 2014. The new year is up and running and with it the usual to-do lists. If you are like me, the idea of one more well-intentioned…
Welcome to the seventh annual selection of brand good, brand middling and brand ugly that caught my eye in 2013. In a departure from years p…
Most days I tweet out a “brand to do” to my followers. They make up quite a list of things big and small, easy and hard, internal and ex…
One of my favourite topics addressed in this blog, and one I talk about regularly with clients, is how actions align with values. Values are…
There are a few organisations that I often use as reference points to demonstrate how to build a brand that is strong and resilient. One of …
What would you like people to think and say about you or your organisation when you are not in the room? Got it… Now think about all the t…
