Commonwealth Bank first said “can” back in 2012 via a Dr Seussian screed read whimsically by Toni Collette. And now, in what feels like …
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Commonwealth Bank first said “can” back in 2012 via a Dr Seussian screed read whimsically by Toni Collette. And now, in what feels like …
It could be said that reputation is what they say about you when you leave the room. I’ve also heard reputation often used as a de facto f…
Last year I wrote a blog called ‘To Preserve your Brand Stimulate Progress’. I was reminded again this week why it is an important conce…
There are about 3,580,000,000 Google search results for question “What is brand?” Which probably means in addition to some duplication, ther…
It shouldn’t be news to anyone who reads this blog regularly that I believe one of the great red herrings of customer satisfaction is the …
This blog comes with a rant warning. Enough is enough. It’s time for lazy, rubbish meta association so-called brand processes employed by…
Can we please stop talking about trust like it is a thing we do. Actually I’d like to stop using the word altogether in a business context…
Amongst what is sure to be a plethora of April Fools’ Day blogs I thought I’d resist temptation and instead deal with growth. How to get…
The Virgin Unite Blog had a piece this week asking what’s the best advice you’ve ever received? It’s a pretty good question. Over the …
The question for this week is one that many business leaders have faced at some point in their history – should we change our name? And th…
I’ve been having a lot of conversations of late about messaging. The way an organisation talks about itself can be a morass of impenetrabl…
The implosion of Qantas this week seems to have made plenty of people nostalgic. There was barely an article that didn’t make some mention…
