Powershop’s acquisition by Shell shows the risk of making promises that aren’t yours to keep
Companies considering new owners would do well to ask: what promises have we made and will this break them?
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
