Five-step strategy: Crafting your brand’s tone of voice
A bespoke tone of voice can capture, convince and convert high-value customers without relying on expensive advertising channels.
Lucinda is a Sydney-based copywriter, content marketer and social media strategist. Prior to founding Starr Studio (a boutique copywriting agency for start-ups and small businesses), she crafted copy and content for the likes of Broadsheet Media, Concrete Playground, BuzzFeed Australia, Eat Drink Play, and beyond.
