Louise Grimmer, Author at SmartCompany

sensory maps bunnings woolworths optus

Bunnings topples Woolworths as the most ‘trusted’ brand in Australia

Bunnings has shown that customer service, product range, value-for-money pricing and generous returns policies are the key drivers of strong consumer trust in its brand.

Melbourne street main street shoppers

From post offices to banks: What shoppers actually want in a main street

Overwhelmingly, shoppers consider pharmacy as the most important store or service for an ideal main street.

BMW suscription economy

Subscription economy: What is it, and how can BMW charge $20 a month for a heated steering wheel?

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, there’s seemingly no place the subscription economy can’t go.

budget-conscious consumers second-hand clothes shopping

Look good, feel good: Research says second-hand clothes shoppers are often more stylish

New research found the higher people rate on style-consciousness, the more likely they are to shop for second-hand clothes.

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