Who has responsibility for pricing in your organisation? Many readers will probably answer the marketing department. After all, pricing is o…
Who has responsibility for pricing in your organisation? Many readers will probably answer the marketing department. After all, pricing is o…
Ever had a conversation like this in your house? Your partner comes home with a bag of expensive-looking shopping:You: Hey, what did you buy…
Summer is a great time to re-charge the batteries, strategise for the year ahead and catch-up on some reading. For me, it’s also a time to…
A recent report from PwC has found that 60% of survey respondents said their approach to pricing included simple rules such as ‘cost mark-…
When was the last time you asked to see the timesheet for the car you are buying? This was just one of the many rhetorical questions that Ro…
Most people use a multitude of website, tablet and smartphone apps for free. Three in four readers of this column will probably use what a f…
This week, while watching an online video, I was reminded of some of the subtle differences between value-based in consumer markets, compare…
When movies first came out on VHS cassettes (remember them?), the movie studios thought they could sell copies for $70-80 each. It turned ou…
Last week, during a pricing workshop I was conducting with a legal firm, the room went deadly quiet when the female head of one of the pract…
It’s one of the biggest questions many leading companies have to confront. Do I put my prices on my website? Hardly a month goes by withou…
Last week I was asked to critique a piece of pricing communication. It was a document designed to be printed and placed on the front desk of…
In 2011, it was Netflix. In 2012, it was JCPenney. And in 2013, could it be Celiac Supplies? What does Brisbane’s only gluten- and wheat-f…
