Fred Schebesta

Having a functional website is a must for any business, whether you’re purely online or of the bricks-and-mortar variety.   As your busin…

The first thing you want to do perhaps even before you set up your business is to work out what keywords people are searching for.   Step 1…

The first thing you want to do perhaps even before you set up your business is to work out what keywords people are searching for.   Step …

In recent years, businesses have become all about getting “more for less”. It’s never a good idea to push your team. Tired, dehydra…

One of the biggest issues many entrepreneurs face is a lack of capital funding. They may have great ideas and may be champing at the bit to …

Many managers and team leaders may have a good idea of what the overall target goals might be for the business, but how often do you share t…

Most people in business have heard of value propositions, mission statements and vision statements. These are so important they often get fr…

As a business owner, one thing is inevitable, and that is workplace tension. People who work together every day under the stress of a work e…

This article first appeared on December 21st, 2011.   Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or…

Without a doubt you want to engage with these bloggers. Finding ways to promote any business online shouldn’t be difficult, especially whe…

Whether Facebook is a good platform to sell your product or service is an increasingly important question that start-ups have to ponder. …

This article first appeared on January 10th, 2011.   I’ve been spending a lot of time worrying about the colour scheme for my website. Ag…