There is no red button on the wall that you can press to send a video viral. However, there are common attributes to videos that have been s…
Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
There is no red button on the wall that you can press to send a video viral. However, there are common attributes to videos that have been s…
I ghost wrote this piece in 2006 and it is still totally relevant today. I am still astonished that so many people still don’t know about af…
With mobile firmly established, there is nowhere to hide in this phase of the technology boom. Google are predicting 40% of smartphone owner…
Since the advent of the internet, the power of the crowd has been foremost in the changing society. We have leaderless collaborations, s…
Reading an article from The New York Times, ‘For Search, Facebook had to go beyond “Robospeak”‘, the article struck me on a number of levels…
Ok, let’s face it, the USA is pretty much in recession hell and they launch this initiative with Mashable. All at the same time that the Aus…
Reported in AdAge from CES in Las Vegas, the consumer electronics companies were touting their new interactive smart TVs while debate emerge…
It was a big year for social media and digital strategy in 2012 and industry experts are predicting plenty more on the horizon for 2013. Her…
Today we live at home, in business, on the bus, on the train, in the sky, wherever we are in a tech-driven world. You cannot ignore it; you …
Take a look at overseas markets and you get a big insight into what’s ahead for Australian retail. Currently, online sales for UK departme…
Technology research firm Gartner’s prediction of a chief digital officer becoming a staple in the boardroom is based on major digital transf…
Many marketers are vexed by the question of how to allocate their resources when it comes to traditional and digital marketing avenues. But …
