In March 2010, SmartCompany reported: “So-called ‘phoenix’ activities have been around for quite awhile. They arise when a business is delib…
Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
In March 2010, SmartCompany reported: “So-called ‘phoenix’ activities have been around for quite awhile. They arise when a business is delib…
The newly released 2013 Yellow Social Media Report, launched by AIMIA/Yellow Pages, endorses so many positive aspects of changing communicat…
The hype of gamification has been built on the potential powerful engaging responsive design that gaming induces on cognitive behaviour to g…
Even now after 3,099,585 presentations loaded to Slideshare.net on ‘Digital’, ‘Online’, ‘Mobile’ and ‘eCommerce’, there is still reticence i…
I was horrified by the news recently that Brown University student Sunil Tripathi, falsely linked to Boston bombings on Reddit, had been fou…
I have come across many imposters in my time; many of them claiming to be ‘digital experts’ who make promises and just don’t deliver. I a…
‘Dark social’ is a term that has been doing the rounds and was featured in October by Alexis Madrigal of The Atlantic in his article ‘Dark S…
Wherever you look there are surveys throwing big figures around about small business and mobile marketing. Here are just a few that I’ve com…
This week we may well ask what has the world come to, as Twitter turns seven, Google Plus is now the second largest social network in the wo…
There’s one absolute in social communications. It is often overlooked in a rush to publish the sales message first. The absolute is that emo…
The world of publishing and creative has been challenged by the dawn of the online publishing model. You are a publisher if you have a w…
There were 2.4 billion internet users recorded in 2012. That is enough to change the world we live in, and it has. Social outreach and s…
