Lies, lies and damn statistics just aren’t going to wash. Every research report being released shows social media is here to stay. Fir…
Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
Lies, lies and damn statistics just aren’t going to wash. Every research report being released shows social media is here to stay. Fir…
The ability to perform business transactions electronically and having an online presence is crucial to the success of any business. Howe…
Google has made some significant changes to Gmail. The most significant is likely to cause more issues for email marketers – it is the int…
For Australians, two things remain the same: death and Foxtel. Imagine a time in which the tiny convict colony we live in can experience the…
Effective and substantial social media strategy is based solely on advocacy. One advocate can deliver a thousand allies and many sales effec…
The 2013 Sales and LinkedIn Study, interviewed nearly 3100 business owners, consultants and career salespeople, 79% were small business owne…
Here is a great piece on entrepreneurship, entitled “Why Tom never killed Jerry?”, the main emphasis being that entrepreneurs love the chase…
Paul McIntyre’s perfectly understandable rant in AdNews about the media industry disappearing up their own channels is further mounting evid…
With NSA and Ed Snowden making headlines, along with Facebook on the next run of confusing its users on privacy with its full launch of Face…
Data is big news and making data part of any marketing strategy is a must. Data strategy is a core enabler to ensure long-term brand heal…
Conversion rate optimisation (CRO) is all about getting better conversion rates. It gets wrapped up too often in geek lingo that makes i…
B2B marketing firm Pardot has just released a fascinating white paper, ‘Using Psychology to Increase Conversions’, which looks into the psyc…