In many forums with my peers from the small business community, there is a constant theme about raising capital and how hard it is – espec…
Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
In many forums with my peers from the small business community, there is a constant theme about raising capital and how hard it is – espec…
I have long suspected that internet home pages were dying. You just have to be a regular user of the internet for news, to know the news fin…
Widget company ShareThis, along with The Paley Center for Media, have undertaken research by Beresford Research to qualify the monetary valu…
As Facebook launches more features and becomes a mobile-centric platform, it’s time to make sure your business is Facebook optimised. Nea…
Reading the headline you would think this was the plight of most small business owners, but actually it is a quote from an established PR pr…
It is fascinating how much business is now being transacted through photo-sharing sites such as Instagram and Pinterest. We have seen in th…
I can’t help but think I should have an online retail site. It just seems to be such an opportunity to get into a line of business that ca…
After the announcement of the loss of 5000 jobs, Qantas Frequent Flyer produced a great example of ‘dark content’ for the embattled airlin…
Facebook has won the bidding war against Google for the acquisition of the free messaging service WhatsApp. The deal is worth a measly $US19…
Groupon in the US recently launched Deal Builder, an automated self-serve option for business owners to advertise their own discount promoti…
Barclays, one of the three biggest banks in the UK, is facing the worst data breach ever in the history of high street banks. It has been r…
Digital direct marketing (DDM) is so fundamental to marketing I am stunned at how many marketer’s still don’t use it to its full potenti…
