The secret sauce: Why having an ‘ambidextrous’ mindset can bring funding success
Entrepreneurs who have the greatest success in raising money for their startup have a key personality trait in common: an ‘ambidextrous’ mindset.
Dr Hillbun (Dixon) Ho is a senior lecturer in the Marketing Discipline Group of UTS. His research interests span several marketing and management areas, including marketing strategy, corporate social responsibility and social media marketing.
