As economic uncertainty grows, is it time to stress test your customer base?
Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.
Darrell is chief executive officer and a customer experience strategy expert at Saguity, a customer research company that works with large and small businesses. Darrell is also the author of The Client revolution and The 10 Commandments of Client Appreciation.
