Dan Monheit, Author at SmartCompany

Dan Monheit

Dan Monheit is the CEO of Hardhat, the creative agency built on behaviour. Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in behavioural science has seen him present on the topic to thousands of people, both locally and at major international events, including SXSW in Austin, Texas. His recently released book, The Why, The Book, is available now via Amazon.

Free money: Why marketers should use the ‘mental accounting’ approach after tax time

A wave of free cash is set to land in bank accounts nationwide after the end of the financial year. But why do we blow our tax returns when we're frugal with everything else? Behavioural science expert Dan Monheit of Hardhat explains.

Dan Monheit

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Free money: Why marketers should use the ‘mental accounting’ approach after tax time

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