Bri Williams

You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…

It’s rare to go to a restaurant without seeing people using their smartphones these days, but the mere presences of smartphones can change our experiences. Here's how to break your smartphone habit.

In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…

You may have heard of two-speed economies, where some sectors are booming while others flat line? I believe there is such a thing as two-speed consumers as well, and by understanding the difference we can be more effective in how we go to market.

“What happens when I’m not there? How do I influence through others?”

These are two questions I often get when training people in b…

In an effort to influence customers to switch from disposable cups, Starbucks in London has recently introduced a five pence charge for pape…

It was 1954. US President Dwight D. Eisenhower stood to give a speech to the Second Assembly of the World Council of Churches. Wishing to co…

A landscape designer friend of mine was telling me about a client whom she had to talk out of pulling the pin on a project. Despite having t…

Following the lead of the New South Wales government, there’s now a push to extend gift card expiration dates across Australia from one to…

Like most big cities, Oslo has an emissions problem. With a rapidly increasing population, the local council in the Norwegian capital theref…

The Australian Open has been won and lost for another year. I’ve written before about what tennis serving can teach us about loss aversion…

Over the break I was able to dabble in one of my hobbies, stone carving – taking a hammer and chisel to a block of hard rock to see what e…