Bri Williams

Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.

Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

If you use LinkedIn for prospecting, here are some tips on how to get it right so an annoyed new connection doesn’t block you.

Behavioural economics is an amazing opportunity to get better outcomes from every single interaction you have with other people.

Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.

Business owners need to shape the context in which the transaction will take place, and then offer up their frame of reference.

The fact that the Little Shops campaign is going gangbusters means it warrants an explanation. Here's why customers are responding so positively.

This blog will only be of interest if you’ve ever experienced someone:

refusing to change their mind despite evidence to the contrary…

Our names are central to our identity, so misspelling them can be detrimentally interpreted as attacking someone at very their core.

As customers, the scope of options we desire and number of varieties we end up buying may depend on the time of day we make our decision.