Bri Williams

Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?

These small refinements to your business will have a big impact on your customer experience.

It’s no surprise that how you treat your customers is key to gaining and retaining them. What is a surprise is that so many businesses are getting the basics wrong.

As consumers prepare to emerge, blinking into the post-lockdown light, what changes can we expect and how different will things be? Here’s how to get your business ready.

In a crowded market where you need to get creative to attract customers, awards can provide a healthy ROI — if you leverage them well.

There's a conundrum when incentivising people to change their behaviour — people think money will motivate them more than it really does.

While political leaders grapple with how to deliver lockdown announcements, behavioural specialist Bri Williams shares the psychology of sharing and receiving bad news. 

If you want to improve your selling, pitching, or speed up the rate of change in your business, these tips will help you tackle hesitancy.

Bri Williams says listening to clever people give not-so-clever presentations is "worse than underwhelming". It’s disappointing.

Want your ads to be clicked six times more? You need to match the mindset of your customer.

Online meetings make social cues harder to read and react to. This piece gives you advice on how to look and sound confident and trustworthy, drawing on behavioural science.

A negative first review can not only reduce initial sales but cause damage long-term too. So, what can you do if faced with poor reviews?