Bri Williams

Remember the Seinfeld episode where Jerry attempted to beat a lie detector test so that he wouldn’t have to admit watching Melrose Place t…

Melbourne Cup day, whether you are at the course, enjoying the public holiday or interstate celebrating all things horse-y, is a prime oppor…

I‘d just spent five minutes completing a survey for a new hotel with whom I had stayed. I got to the bottom of the survey and read the fol…

There’s been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to a…

Calls to Action are the real test of whether you have nailed your website.  Recently I wrote about common traps when it comes to designing …

Numbers are the point of truth for businesses; at the end of the day, all our plans and activities boil down to some digits on a financial s…

I was listening to a talk by Tom Potter, founder of Eagle Boys Pizza, the other day when he mentioned “stomach o’clock” – that time …

In their wonderful change management book Switch, Dan and Chip Heath popularised a metaphor first used in Jonathan Haidt’s The Happiness H…

A friend sent through this cheeky picture of a sign for a burrito special, which read: ‘Buy one burrito for the price of two and get one f…

If you’ve never before worried about how to arrange chairs in a meeting room or office, time to start. Researchers have recently found tha…

I was shopping for a bike the other day, went into the shop, and before I could even work out which bike did what, they were in my face aski…

I recently spoke to a large, multi-disciplinary public relations firm on the topic of technology and human behaviour. To kick off I borro…