One of my favourite ads is one that appeared in my gym for Rexona deodorant. “Do you sweat more than normal?” it asks. And with that, my nee…
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
One of my favourite ads is one that appeared in my gym for Rexona deodorant. “Do you sweat more than normal?” it asks. And with that, my nee…
There’s no mistaking when you are in an IKEA store, is there? You can’t help but feel a little Swedish as you follow the winding path th…
Wouldn’t it be great to be able to get into the minds of your customers, to really know why they make the decisions they do? Well today is…
We see numbers in ad campaigns everywhere, but when can a number backfire on you? Marketers love Herding, but beware… Herding is the be…
All businesses need to make a decision about how to communicate their prices. Is it better to start low and go high, or start high and go lo…
Spotting examples of irrationality in how people do and don’t spend their money can help you improve your business’s effectiveness in conv…
As an infrequent visitor to the fruit and veggie market I can find it quite overwhelming. Stall after stall of similar stock, vendors shout…
As a way to conclude another year’s exploration of how behavioural economics can be applied to make your business better, I thought I’d …
Kodak, AOL, Yellow Pages, Dell, Microsoft, Blackberry, Nokia, Blockbuster…an uncomfortably long list of big, once successful businesses th…
I recently wrote how winning or losing a customer comes down to how you design for “micro-moments”, those fleeting moments where your cu…
I was lamenting to a colleague recently that hotel mini-bars don’t have any healthy food options. He laughed and scoffed at my suggestion. I…
In last week’s article I covered how we are all prone to dishonesty but will tend to lie only to the extent that allows us to maintain a p…
