Bri Williams

In June, storms caused significant damage to a section of bayside boardwalk in Melbourne. Due to debris and unsafe conditions the council to…

“Optimise the transaction and work out from there.” So said advertising firm Ogilvy UK’s vice chairman, Rory Sutherland, at the Market…

Eighty degrees for 80 seconds. According to one tea manufacturer’s TV ad the secret to perfectly brewed green tea is the 80/80 rule – 80…

Imagine you are about to check out from your overnight stay at a hotel in Paris. You get to the counter and the receptionist smiles and asks…

So this shopper visited a well-known retailer looking to buy an Apple TV. The advertised price was $107, but knowing this retailer was open …

I’m a fan of the online music streaming service Pandora. Not only is the business based on an amazing algorithm that selects only those so…

If you think getting a customer to buy something is hard, how about getting almost half a million people to stop using something they have g…

When you stop to think about it, everything in business boils down to influencing people to change their behaviour: From browsing to buying,…

If my previous life as a product manager taught me anything, it was to largely ignore what people told me they wanted.

It sounds arrogant…

A lot of the frustration felt today by business owners is captured in the saying, “You can lead a horse to water but you can’t make it drink…

I’ve written before about how deliberately making things hard for your customer can be a good thing. An example popped up the other day fr…

It should be the easiest thing in the world to tell people why your business is different. After all, there is no business exactly like your…