Do you ever feel like you are hitting your head against a brick wall, frustrated that people aren’t doing what you expect them to or what …
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
Do you ever feel like you are hitting your head against a brick wall, frustrated that people aren’t doing what you expect them to or what …
Theft from self-service checkouts has been in the news lately, with one researcher claiming stock losses of nearly 4% compared with 1.5% fro…
Less than two years ago an Australian energy retailer ran an ad campaign with the tag “Energy, made fresh daily”. Just like eggs, brea…
One of the big assumptions we make when trying to change behaviour is that a plan will help. In other words, if we map out the specifics of …
A friend recently shared with me a clip from the classic UK comedy, Yes Prime Minister.
Two bureaucrats, Sir Humphrey Appleby and Bernard…
Resting Bitch Face, or as I prefer to call it, Resting Sneer Face (RSF), is a real thing. It describes the inadvertent communication of subt…
While enjoying a weekend away with friends recently, we decided to share dessert. What better on a winter’s night than the sweet decadence…
A real-life behavioural experiment has been taking place in restaurants across America; an experiment that has broader implications for how …
In my last article I covered pain points as a strategy to engage customers. This week I’m going to touch on two other things you can do.
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How do you get people to consider a product they haven’t recognised a need for? In other words, how do you get your customer to be bothere…
There’s a tactic you might like to try the next time you are negotiating price with a customer. It won’t cost you anything. It will in…
There are some sounds you just don’t want to hear in the bathroom. One of them is the ‘plop’ of your iPhone falling into the toilet bo…
