Bri Williams

If you’ve been watching the Australian Open tennis you will have been enjoying a serving of behavioural economics in action. Here’s what…

We’ve arrived at the end of the year and I thought I’d recap my articles from 2016 so you have an easy, one-stop-shop reference. Seeing all …

Holidays are great, but they can also pose a challenge if you want to maintain some of your healthier habits. Let’s look at how you can av…

Holidays are great, but they can also pose a challenge if you want to maintain some of your healthier habits. Let’s look at how to you can…

The environment is having an impact on how your customers are responding to you. The question is whether it’s impacting in the way you want?

They are homegrown, award winners and, as far as I’m concerned, one of the leaders in online retail. Let’s look at how Cooma based Birds…

An audience member approached me last week after our panel discussion on User Experience and Psychology had concluded. She asked a simple qu…

Cash, debit, credit, or lay-by; until recently, these were the only mechanisms for payment. But now there’s a new kid on the block that’s …

Why bother with behavioural economics?

That was the subtext of an interesting discussion I had recently during a podcast with industry le…

Why bother with behavioural economics?

That was the subtext of an interesting discussion I had recently during a podcast with industry le…

Hey, here’s an idea. Why not get little kids to knock on the doors of strangers and ask them for free stuff? Welcome to the strangeness of…

What good is a gate without a fence? That’s what I was thinking when I took a snap of a neighbour’s front yard, expecting to use it as a…