Bri Williams

Every now and again I like to swing the behavioural techniques pendulum away from business and towards personal effectiveness. More specific…

One of the problems we have to overcome when corresponding with our customers is ending up in spam.

Now, I’m no technical expert, so I …

I was recently interviewed for a piece on how businesses were using behavioural economics, and where they were going wrong. While there’s …

Pedestrian traffic lights have been in the news lately, with a select few intersections in Melbourne changing from a little green man to a l…

Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute.

‘Nike’ had come to …

Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute. ‘Nike’ had come to one of his …

Offering a free level of product or service is a good way to get people involved in your business. But how do you then move them from free t…

You’re great. I know you are. But is your eagerness to share with me how great you are actually turning me off?

One of the problems wit…

Aussie retailers are doing it tough. The Christmas period failed to meet expectations, large internationals like Amazon are knocking on the …

Aussie retailers are doing it tough. The Christmas period failed to meet expectations, large internationals like Amazon are knocking on the …

St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantag…

How big should your smile be? That was the subject of some interesting research that looked at how the intensity of a smile in an advertisem…