Bri Williams

New research reveals we are better off talking about a product's users than the product itself when sharing a statistic. Here’s why.

Behavioural expert Bri Williams shares why business owners should use these magical words with their customers more often.

It turns out emojis can help you persuade your customers, but only if they reiterate your message rather than replace it. 

Behavioural science expert Bri Williams says it’s time to get past the myriad thought pieces on how to keep staff and set your goals and instead really get to the heart of why running a small business is difficult.

While there’s no magic bullet for behaviour change, there are ways to approach it systematically to give you the best odds of success.

Should you use the date or the day, or both when communicating a time frame to a customer to get the response you want? Behavioural expert Bri Williams weighs in.

For a presentation to be effective, brands tend to make the strange familiar and the familiar, strange. Here's how.

How do you price yourself when you have no idea about a prospective client's budget?

Businesses should price products using asymmetrical anchors, drawing a customer’s attention to the option you want them to buy.

Should you require people to provide an email so they can download a brochure from your website? What does behavioural science say? 

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

People want information. Team members want their leaders to keep them informed, customers want you to send more information before they make a decision, and the public wants political parties to explain policy before they decide who to vote for.