Anthony Caruana, Author at SmartCompany

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Five reasons why you shouldn’t rely on ChatGPT to write business copy

Here are five reasons why it might be dangerous for your business to rely on ChatGPT as your new copywriter.

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There is much more to PR agencies than press releases. Here’s why you need them

While dispatching press releases is part of what PR agencies do, the service is actually far more comprehensive than running a mail merge and organising bulk distribution.

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‘Age gives you a huge advantage’: The benefits of founding a business later in life

People who establish businesses later in life have more resilience and a better perspective on market changes.

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Tips for getting past ‘hello’ with a journalist

A Renée Zellweger character once said: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist's attention.

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