There are many things that you can control when starting up, such as your business plan, product development and hiring.
The reliability of your customers, however, can seem like a variable beyond your grasp. Today, we explain how to spot customers that are more trouble than they’re worth.
Make sure you find out how to identify these rotten apples before they decimate your cashflow and send your business down the wrong track.
Elsewhere, we interview Mad Mex founder Clovis Young, who finished fifth in this year’s StartupSmart Awards top 50, and mentor Debra Templar has some tips on where to locate customers.
Oliver Milman, editor
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