Hi Kevin,
My business is in the midst of opening a single brand boutique retail store in Melbourne’s CBD laneway area.
We are not a mall brand but the rules of engagement for ‘more appetizing shopper environments that draw shoppers in’ apply to strip shopping as well.
You’ve enticed me to pick up a copy Underhill’s latest offering. Why We Buy… is a must read for any brand manager or retailer, and still relevant a decade on.
The Peugeot Blue Box concept sounds interesting.
Thanks for the post.
ABOUT THE AUTHOR
James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review's companies & markets editor, and a former BRW editor.
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