Have you set up a Twitter account?

Israel has purchased an official Twitter account from an American user – a clear sign it takes the social network seriously. Have you done the same?

Twitter allows you to connect with customers instantly and have public conversations about your products. Whether it’s fixing a problem or thanking a customer for their support, these conversations go a long way to improving your company’s reputation.

Creating a profile on Twitter takes no time at all. Simply go to the Twitter site and set up your profile with a few basic details.

But it doesn’t stop there. Use your Twitter account to update your followers on new product announcements and things you find interesting. Whether you participate in the conversation or simply use Twitter as a way to fix problems – it’s time to jump on the micro-blogging train.