Instagram climbs to 400 million users

There are now more than 400 million people using photo-sharing social network Instagram.

In a blog post, the company announced the figure, which is a 100 million jump from nine months ago. More than 75% of these users are from outside the US.

The startup also says that more than 40 billion pictures have been shared on the platform, and that’s a whole lot of photos of breakfasts and cute pets.

“When Instagram launched nearly five years ago, 400 million seemed like a distant dream,” the blog post says.

It’s a pretty impressive milestone for the Facebook-owned company, proving it’s still enjoying very consistent growth in its fifth year of existence.

It has a much higher user base than the likes of Twitter, which has about 316 million monthly active users, and Pinterest, which has 100 million, as Re/Code reports.

Instagram users have probably been seeing a lot more targeted sponsored posts in their feed as the company looks to capitalise on, and monetise, these 400 million people.

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