A new US-based service now allows companies to advertise their products through free paper coffee cups placed in businesses throughout the country.
The service uses an exclusive network of coffee service providers and a range of advertisers to provide the cups free of charge, in exchange for advertising space.
The service, aptly titled FreePaperCups, allows workplaces to ditch the cost of buying the paper cups themselves while advertisers get to flaunt their brands in front of consumers and even potential clients.
Cups that have been produced so far have advertised telecommunications services, luxury cars and even the Apple iPhone.
ABOUT THE AUTHOR
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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