eBay has launched a new site called WorldofGood.com that will sell ethically-sourced products that have “a positive impact on people and the planet”.
Online auction giant eBay is getting in touch with its hippie side.
The company has launched a new site called WorldofGood.com that will sell ethically-sourced products that have “a positive impact on people and the planet”.
The site offers products in 15 different categories including jewellery, home and garden and health and beauty. To ensure the products are genuinely ethical, all products, producers and sellers will be vetted by various third parties called “trust providers”, including TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans.
“We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence,” says Robert Chatwani, general manager of WorldofGood.com.
“Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customise their shopping impact.”
After a run of negative press, maybe WorldofGood can help put eBay in a more positive light.
Read more on eBay
ABOUT THE AUTHOR
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.