The Google tool that tells you what others don’t

In today’s video demonstration I want to continue on with last week’s theme and share another tool with you.

If you really want to drill down to find missed opportunities for your site, this tool is really useful.

It’s called Google Search Console. It finds data you won’t see on Google Analytics, Google AdWords, or anywhere else, giving you details about keyword searches that can optimise your site and send you up in rankings.

Once you’ve loaded your site onto the search console, it will give you alerts for any critical issues and even test Google’s understanding of your website.

But what I find even more important is the way it can analyse clicks from Google search. And knowing what people are searching for is the most valuable information you can have.

Use that knowledge to optimise your site and you’re guaranteed to rise in the rankings.

Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.